Curbsight vs HomeAdvisor
HomeAdvisor sells the same homeowner to four roofers at once. Curbsight gives you the entire scored territory — every property on the map, yours alone, no per-lead fee, no race to call first.
HomeAdvisor (now part of Angi) is a lead marketplace: a homeowner fills out a form, HomeAdvisor sells that lead to 3-4 contractors simultaneously, and the first to call wins. Curbsight is the opposite model: you own your territory, you see every scored property in it — tens of thousands of them, ranked 0-100 by roof age, hail exposure, and value — and there's no per-lead fee and no competition. If you've ever paid $50-150 per HomeAdvisor lead just to get four busy signals or unqualified callbacks, Curbsight is structurally different.
Feature comparison
| Feature | Curbsight | HomeAdvisor |
|---|---|---|
| Lead ownership | Yours alone — no other contractor sees your territory | Same lead sold to 3-4 contractors |
| Cost per lead | Flat monthly — zero per-lead fees | $25-150+ per lead, varies by category |
| Volume | Every property in the territory, scored — typically tens of thousands | Whatever inbound trickles in |
| Lead intent | Prospecting from storm + property signal — you find them first | Inbound — they fill out a form (and 3 competitors get it too) |
| Lead quality | Scored 0–100 with full property intel + claim window | Often unqualified or already shopped |
| Competition | Zero on the lead | Race to call first |
| Refunds for bad leads | N/A — no per-lead model | Possible but contentious |
Why HomeAdvisor's model is structurally bad for contractors
HomeAdvisor's profit motive is to sell each lead as many times as the market will bear. The contractor's profit motive is to win that lead. Those motives are directly opposed. A homeowner who fills out a HomeAdvisor form for 'roof repair' becomes a lead sold to 3-4 contractors. The first to dial wins maybe 60% of the time. By the second call, the homeowner is already irritated. By the fourth, they don't pick up. The contractors who paid $80-150 each get nothing, then file refund requests with HomeAdvisor, who fights them. This is the structural design of the marketplace.
How Curbsight inverts the model
Curbsight isn't a marketplace. There's no homeowner-side form. Instead, we use public records (county assessor data, NOAA storm history, radar hail swaths, roof intelligence) to score every residential property in your territory — every one of them on the map, ranked. You see the high-scoring ones first, with full property intelligence: owner name, roof age, hail history, property value, a claim-window countdown, and a skip-traced phone number on demand. You're the one initiating contact, you're the only contractor working that scored territory through Curbsight, and there's no third party taking a cut on every conversation.
When inbound (HomeAdvisor) still makes sense
If you're a brand-new contractor with no territory knowledge, no team, and no time to prospect proactively, HomeAdvisor's inbound flow has a place — even with the structural issues. You're paying for the work of finding leads that you don't have time to do yourself. As soon as you can dedicate any time to outbound, the per-lead economics start to lose to a flat-monthly territory tool.
- You're tired of paying $80-150 per shared lead
- You have time to make outbound calls or door-knocks
- Your service area has hail or storm activity (Curbsight's scoring leans on storm data)
- You want to OWN your territory rather than rent leads from a marketplace
- You have zero time to prospect and need pure inbound, even at high per-lead cost
- Your market isn't live on Curbsight yet and you need leads today — though new counties stand up in days on request, so ask first
- Your category isn't served by storm-and-property-driven scoring (e.g., interior remodeling)
Pricing
HomeAdvisor pricing is per-lead, ranging from $25 to $150+ depending on category and competition. A roofing company that purchases 30 HomeAdvisor leads a month at $80 each spends $2,400/month — for leads that are shared with 3-4 competitors. Curbsight Starter is $500/month flat for a scored territory that's yours alone (full territory visible, 6 zip-code territories, 3 seats); Pro is $1,500/month for the whole platform. No per-lead fees, no refund fights, no call race.